The founders of Sunrich reached out to Sudmann Creative to develop their direct-to-consumer brand identity. We created a casual and accessible character that feels like a breezy summer vacation on a Cycladic island. And built on what the ancient Greek father of medicine, Hippocrates already knew: plant-based food makes you not only stronger… it also gives you eternal youth and vitality.

Creative Direction

Brand Architecture

Brand Guidelines


Visual Language
Design System
Logotype